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Marketing Plan & Implementation Services
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Brand Strategy Plan
Problems of the enterprises’ brand strategy
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Little or no marketplace awareness of the brand
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Brand is not distinctive or compelling, lacking of brand spirit
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User Loyalty decreases gradually
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Loss of brand equity because of reduced or eliminated brand advertising
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The brand marketing functions are not integrated
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Defining brand too narrowly, confusing brand management with product management
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The brand structure has become too complicated and unclear
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The brand identity standards and systems have fallen into disuse
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The organization has become too big and decentralized to create a consistent brand voice
Century Dragon’s settlement scheme
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help clients establishing brand strategy
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improve our clients’ brand awareness and brand skills
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help clients optimizing brand systems
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help clients strengthening brand management
Century Dragon’s objectives are that the clients’ brand will achieve
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Delivers the message clearly
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Confirms your credibility
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Connects your target prospects emotionally
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Motivates the buyer
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Concretes User Loyalty
Marketing Strategy Plan
Problems of the enterprises’ marketing strategy
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lacking of marketing strategy and marketing objectives
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the present marketing strategy lacking of persistency and continuity
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the present marketing strategy has no accumulative effects
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marketing functions are not integrated
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the product's positioning is unclear
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Distribution channels conflict with each other
Century Dragon’s settlement scheme
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help clients to research and analyze the marketing environment, industry conditions, competitors, distribution channels, enterprise’inner conditions etc.
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help clients to define target customers and products position
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help clients to layout price system, distribution channel strategy,and sales promotion strategy
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help clients to constitute annual marketing plan
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